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The VanWrite method is based on actual business documents, not academic theory. Linda conducted primary research to define "strong" and "weak" business writing. Then she "bottled" her observations in objective, measurable fashion, and formulated a very easy-to-take cure for the business communicator's headache. In fact, this friendly 'cure' inspires VanWriters to look forward to writing and editing tasks instead of dreading them!
Weak writing leads to missed opportunity, lost productivity, re-work, and even litigation. Most writing programs focus on spelling, grammar, writing tips and templates. However, they leave clear and concise communication up to the 'this sounds better' argument.
Prepared with the VanWrite method, good writing is no longer just good luck; it becomes the office standard. Staff quickly absorb the colorful VanWrite editing method because it's based upon objective principles that go beyond grammar rules and writing tips. Using the VanWrite method, Sentence Aerobics software identifies sentence constructions readers find difficult to read. Then the program applies VanWrite colors which allow writers to visualize both the strength and weakness in their writing. Sentence Aerobics software expedites clear editing with the click of a mouse!
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